How to cite APA:

Aguilera, S., Moreno, A. (2023) Digital Platform in the events sector ,

Ecuador: factors limiting its development. Repique, 5(1), 22-32

Vol. 5 No. 1

January - June 2023

e-ISSN: 2550-6676

pp 22-32

Digital platform for the events sector

Sindy I. Aguilera Bautista

Adriana P. Moreno Suarez*

Abstract

The purpose of this research project is to identify the possible

shortcomings of the events sector in the municipalities of Chia and

Cajicá, in order to optimize the use of technological tools that we can

currently find, which contribute significantly to the development of

the same and in turn implement a collaborative economy where both

customers and suppliers work for the common good; Likewise, the

analysis of the problem will be carried out under the measurement

of the variables used as the survey, observation and readings that

provide knowledge and data of interest that will help us identify

possible solutions for the implementation of modern options, with

the results of the data obtained we will proceed to the creation and

design of a digital platform specialized in the realization of events,

where customers can supply all their needs and whims for the

realization of the same, identifying the added value of the proposal

from the comfort of your home, office or from where you can count

on the internet service.

Keyword:

Financing, microenterprises, entrepreneurship.

* Research Professor at the Corporación Unificada de Educación Superior (CUN).

sindy.aguilera@cun.edu.co, https://orcid.org/0000-0002-3129-4350

* Research Professor at the Corporación Unificada de Educación Superior (CUN).

Adriana.morenos@cun.edu.co https://orcid.org/0000-0001-7553-8428

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Vol. 5 No. 1 - 2023

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Plataforma digital sector de eventos

Resumen

El proyecto de investigación que se realiza tiene como finalidad

identificar las posibles falencias que tiene el sector de la realización

de eventos en los municipios de chía y Cajicá, para así optimizar el

uso de las herramientas tecnológicas que podemos encontrar

actualmente, que contribuyan significativamente en el desarrollo del

mismo y a su vez implementar una economía colaborativa donde

tanto clientes como proveedores trabajen en un bien común;

asimismo el análisis del problema se realizará bajo la medición de las

variables utilizadas como la encuesta, la observación y lecturas que

aporten conocimiento y datos de interés que nos ayudarán a

identificar las posibles soluciones para la implementación de

opciones modernas, con los resultados del dato obtenido se

procederá a la creación y diseño de una plataforma digital

especializada en la realización de eventos, donde los clientes

puedan suplir todas sus necesidades y caprichos para la realización

del mismo, identificando el valor agregado de la propuesta desde la

comodidad de su casa, oficina o desde donde pueda contar con el

servicio de internet.

Palabra clave:

Financiamiento, microempresas, emprendimiento.

Received :

12-09-2022

Approved:

10-12-2022

INTRODUCTION

This research arose from the need that currently presents the events

sector in terms of the use of Tics, a traditional market covers few

spaces, the implementation of new trends significantly helps the

sector and brings a decrease in unnecessary expenses such as

Sindy I. Aguilera Bautista, Adriana P. Moreno Suarez

transportation in travel and appointments that prolong the

processes. Digital platforms are a tool that presented a high

increase in the time we had to face due to the pandemic that the

world lived by the Covid 19; the use of these options generates an

advance in the processes and procedures that are at the forefront

of a world that is constantly changing.

Our research began with the study of the events sector where we

wanted to inquire about relevant data that could provide us with

knowledge and possible shortcomings presented in this; a market

that represents a high consumption due to various celebrations

already customary in our territory, such as: baptisms, birthdays, first

communions, mother's day, day of love and friendship, marriages,

degrees, among others.

The research problem was to analyze the aspects that contemplates

the implementation of a type of innovation for a particular sector,

based on the optimization of technological resources with which we

have today, this analysis will help the events sector in the

municipalities of Chía and Cajicá to design a market strategy with

easy disclosure, easy access, simple to use; by creating a platform

that integrates a collaborative economy where both users and

suppliers develop better profits and a positive development for the

organization, on the other hand, the concern arises to be at the

forefront in the development of technological means and the

different existing and very safe forms of payment.

In the scientific journal FUNDES we found an article on Revolution

4.0 Technologies Applied to Police Strategic Management

Revolution 4.0, written by Amaya Wilmer, Sena Miguel and Cabezas

Jorge, reflects that the use of new technologies provides significant

knowledge for the progress of the population in terms of saving

time and the implementation of Social Cybernetics, which begins

by appropriating new systematic models of care in the police

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system; in our research is of utmost importance the contributions

described above because the use of technological tools today

simplifies actions that previously required much time and had to be

done in person, new technologies attract more customers in an easy

and fast way.

According to Cruz Micán E.O. (2021), comparing the

decentralization of Colombian education with phenomena in other

Latin American countries is based on detecting the characteristics

that coincide with the countries of the region and seeking a context

on relevant aspects of the education system, which is not at all

equitable or fair to the entire population and presents significant

flaws in its processes and procedures, with an inadequate allocation

of resources without considering the different variables that affect

this sector, an aspect that reduces the level of improvement of each

country.

According to Robayo Méndez, J. E., Poveda Aguja, F. A., &

Cabezas Quintero, J. L. (2021). (2021) insecurity is identified in

several cities and countries such as the United States, France,

Germany or the United Kingdom, including Colombia where

anyone can pull a firearm, causing nerves among people and chaos

the police have had the need to provide a better way to counteract

the threat to which they are exposed and thus ensure the tranquility

of the community, and where they have been forced to have greater

security for all generating security and including shooters to ensure

public safety.

According to Correa Reyes, C. A., & Tavera Ardila, J. M. (2021).

allows us to have clarity of the state of the roads of Tolima where

its main characteristic is its narrow tertiary roads, due to poverty,

rurality, geographic isolation and density, although by these roads

is presented the flow and income of the productivity of the field of

this area and where you can determine the critical roads that we

Sindy I. Aguilera Bautista, Adriana P. Moreno Suarez

find in this sector, where there are roads not suitable for transport,

allowing more difficult access to food and other things of trade.

According to Loaiza Loaiza Y., & Pino Perdomo M.F. (2021|) allows

us to know which are the factors that influence the psychological

mistreatment of the female gender between the ages of 19 to 35

years, in the Association of Indigenous Councils of Tolima ACIT,

where emotional, cultural, affective aspects are detected that

aggravate the mistreatment not only physical but psychological and

thus determine possible awareness campaigns that achieve a

change of thinking and lead to the acceptance of the social

dimensions that they need to live in harmony and provide an

example for future generations.

According to Catro (2020), digital platforms provide an approach to

the reality of the service or product a little more real to which they

will access, also catalogs the platforms as an intermediation system,

in this case we will talk about the Uber application who has

revolutionized in the field of transportation, and its main function is

to provide a service where the user feels more comfortable when

traveling, here you have knowledge of who the driver is, data of the

vehicle where it is mobilized, how much the transportation will cost,

in how much estimated time they arrive at the starting point of

collection among other more explicit functions, for our research this

is one of the platforms that allows us to get even closer to the digital

platform that we want to present for the creation of social events.

Iñiguez (2021) indicates that the digital platform is called

collaborative work, it is very similar to the previous one but in this

case we are talking about Airbnb, a platform dedicated to offering

accommodation, where spaces are rented to stay for days, where it

is much more comfortable both in the economic sector and in the

use of spaces, this digital application has had a boom in the tourism

sector but also more demand from users who require the service,

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More and more they have to offer comfort and guarantees, this has

allowed an economic development since it satisfies the need of the

user, it can be rented for short periods according to the need, what

we want to achieve with our innovative project is to offer a service

that accompanies and gives solution to the requirement of the user,

guaranteeing its comfort and facility in the event that requires. As

indicated by Andrade Katherine, Bellido Geraldine, Charapaqui

Jackeline, Rodriguez Ruben (2019), in Peru, make proposal for the

creation of an APP, where you can have options to interact in the

creation of social events, they determine that this type of activities

allow people can communicate, and that users can visualize the

different options offered in the realization of events, where they will

offer a variety of products required for the creation of social events,

They also propose a way in which businesses can use the APP as an

advertising medium to offer all the items that are on the market, for

our business idea allows us to have a clearer idea to make it feasible

and thus be able to implement it in the municipalities of Cajicá and

Chía in the department of Cundinamarca, taking this innovative

idea as an opportunity and solution for the creation of social events.

METHODOLOGY

A mixed quantitative and qualitative methodology is applied, from

an exploratory approach, its population has to do with the existing

platforms in Cundinamarca and Colombia for the development of

spaces, where the sample of platforms that have to do with the

events sector is studied, instruments such as: surveys to analyze the

feasibility of the business and the proposal, field observation in

existing businesses in the municipalities of Cajicá and Chía to detect

possible problems of the sector; where different variables are

analyzed as time required for the organization of the same,

customer needs in terms of aspects required by the market and the

Sindy I. Aguilera Bautista, Adriana P. Moreno Suarez

use of technological tools, as well as readings for strengthening

research in the platform model to implement. The results obtained

led us to the need to create a digital platform where you can

integrate users and the best suppliers in the sector to get all the

same place with higher quality standards in the service; the digital

platform called Star Golden Event "you be the star" will take all the

current technological resources for the development of the

application and the most used forms of payment currently, where

we will perform a personalized work to have the best suppliers in

the market.

RESULTS

As a result of the research it is evident that there is an opportunity

to implement the platform according to the results of the survey,

these results are favorable and allow us to continue with the

innovation for this economic sector, the readings made of the Oslo

and Piter Druker manual, allow us to have a broader perspective to

implement, as they give us guidelines and strategies to conclude

with the research and thus the prototype of the platform to develop

is presented, the name of the platform and the slogan are

identified, the colors to consider as a digital company are raised.

In a changing market as we present around the world the creation

of our platform Star Golden Event (be the star of your event), will

be an excellent possibility to find everything you need in one place

and from the comfort of your home or office; in Colombia there are

already platforms that meet different needs, but none with all the

necessary requirements for the sector that raises this research, we

find platforms like Dafiti.com, Linio.com, Tienda Fucsia.co that offer

commercial products and a variety of options to meet the needs of

its customers in all aspects. The competition of consumer

companies in the last 3 years are the digital platforms that day by

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day are strongly positioned in the market, being an excellent option

for the findings of our research and the final product of innovation.

According to surveys currently conducted where we could detect

that 75% of the people surveyed would like the creation of the

specialized platform in the events sector and more than 65% have

a computer or technological tool with internet service, these results

are extremely important because they contribute highly in the

sector and provide quality in the service provided, in order to

achieve a great recognition and excellent performance for their

customers; this activity is widely used in our country because for

different factors are performed.

constant events. As support for the readings made in the research

we can find in the ECLAC report Data and Facts on digital

transformation, 67% of the population in Latin America and the

Caribbean is an Internet user, this indicates that the use of this tool

represents a significant growth, data of great relevance for the

development of our innovative idea regarding the implementation

of a digital platform for the creation of events and helps us to have

a point in favor regarding the use of the Internet.

Sindy I. Aguilera Bautista, Adriana P. Moreno Suarez

Figure 1.

Latin America and the Caribbean, Internet penetration

and users, 2010 - 2019

According to the exponential growth posed by the use of ICT in

marketing allows different sectors such as tourism, hospitality and

logistics realization of events, give new opportunities for growth

and development for the different regions and the country; this

leads the sector to implement technological tools easy to use,

through which you can save time and money.

This research generates a positive impact within the population

under study such as the inhabitants of the municipalities of Cajicá

and Chía of the department of Cundinamarca of legal age

interested in holding an event, since it seeks to generate a digital

platform that integrates suppliers of the sector chosen under the

best quality standards, where its recognition in the market is

certified and always seeks excellence, perfection and innovation in

the commitments made, as well as implementing means of

payment easily accessible and above all reliable and safe; our

customers will find all the necessary aspects for the realization of an

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event in the same place. In our country the platform market

represents 0.2 percent of the country's GDP (Gross Domestic

Product), indicating that the use of these technological resources

increased radically as indicated by the newspaper El Portafolio

according to a report by Fedesarrollo, becoming an option widely

used by different people to maintain constant contact with the

outside world.

CONCLUSIONS

According to the favorable results of the research, a prototype of a

digital platform specialized in the events sector is designed for the

municipalities of Cajicá and Chía Cundinamarca, it was evidenced

that the scope of digital platforms for the sector under study are

very scarce and do not provide what is necessary, this allows us to

achieve exponential growth with the innovative idea to efficiently

implement the use of ICTs.

Within the municipalities under study we were able to satisfactorily

determine that the factors that influence the use of the digital

platform are not an obstacle for its implementation, currently the

uses of technological tools are booming due to the different

changes in today's world where everything is done efficiently and

quickly.

REFERENCES

Amaya Ávila, W. E., Serna, M. Ángel, & Cabezas Quintero, J. L. (2021).

Revolution 4.0 technologies applied to Revolution 4.0 strategic

policing. ID EST - Revista Investigación, Desarrollo, Educación,

Servicio Y Trabájo, 1(1), 47-61. Retrieved from

http://revista.fundes.edu.co/index.php/revista/article/view/4

Sindy I. Aguilera Bautista, Adriana P. Moreno Suarez

Cruz Micán, E. O. (2021). Comparative analysis: structural aspects of

decentralization in Colombian educational reforms that coincide

with certain characteristics of other Latin American reforms. ID

EST - Revista Investigación, Desarrollo, Educación, Servicio Y

Trabájo, 1(1), 1-15. https://doi.org/10.31876/idest.v1i1.1

Robayo Méndez, J. E., Poveda Aguja, F. A., & Cabezas Quintero, J. L.

(2021). Police education as a mechanism of effectiveness in

active shooter training as a guarantee of citizen assurance in a

South American country . ID EST - Revista Investigación,

Desarrollo, Educación, Servicio Y Trabájo, 1(1), 16-33. Retrieved

from

http://revista.fundes.edu.co/index.php/revista/article/view/2

Correa Reyes, C. A., & Tavera Ardila, J. M. (2021). Critical horizontal

curves of the tertiary road comprising the Alto Guayabo and

Samaria roads in the municipality of Ortega, Department of

Tolima. ID EST - Revista Investigación, Desarrollo, Educación,

Servicio Y Trabájo, 1(1), 34-46. Retrieved from

http://revista.fundes.edu.co/index.php/revista/article/view/3

Loaiza Loaiza, Y., & Pino Perdomo, M. F. (2021). Patterns of gender

violence in the resguardos of the ACIT . ID EST - Revista

Investigación, Desarrollo, Educación, Servicio Y Trabájo, 1(1),

93-121. Retrieved from

http://revista.fundes.edu.co/index.php/revista/article/view/7