Characterization of innovation competencies in the export performance of fruit exporting companies in Ecuador

Resumen

Characterizing the innovation competencies in the performance of fruit exporting companies in Ecuador is a relevant topic for the country's fruit export sector. The main objective of this study is to identify and categorize the most significant innovation competencies of Ecuadorian fruit exporting companies and analyze how these competencies relate to each other and contribute to the export performance of these companies. The methodology used in this study is descriptive, based on primary sources and secondary data, which will allow for a detailed understanding of the innovation competencies present in Ecuadorian fruit exporting companies. This methodology is appropriate due to the exploratory nature of the topic, as it seeks to characterize a phenomenon that is under- studied in the specific context of the Ecuadorian fruit industry. Through the collection and analysis of data from secondary sources, such as books, academic articles, and sector reports, it will be possible to describe and categorize the most relevant innovation competencies, as well as examine their relationship with export performance. The expected results of this research will identify and categorize the key innovation competencies of Ecuadorian fruit exporting companies. These competencies may include aspects such as Initiative, Teamwork, Networking, Critical Thinking, and Creativity. Additionally, the interrelationship between these innovation competencies and how they collectively drive the export performance of Ecuadorian fruit companies will be examined. These competencies are essential for these companies to remain competitive in an ever-evolving global market. On one hand, they allow them to agilely adapt to changes in the business environment, capture new opportunities, and meet the changing demands of international customers. On the other hand, they enable them to continuously improve their processes, services, and product quality, key aspects for export success. Preliminary findings highlight personal and organizational innovation as essential competencies for successful internationalization and sustained growth in highly competitive foreign markets. Therefore, characterizing and promoting these innovative capabilities is crucial for the development of effective strategies that ensure the survival and prosperity of Ecuadorian fruit exporters.