Importance of customer service in marketing 5.0

Abstract

This study examines the relevance of customer service in the formulation of effective marketing strategies in the current context. As society advances, marketing has evolved, allowing a more agile and direct access to the information necessary for the acquisition of products and services. This research is based on a documentary analysis that includes articles, bibliography and other documents, with the purpose of providing a solid conceptual framework on customer care and its practical implementation. The findings underline that continuous, fast and efficient customer service not only improves the customer experience, but also fosters customer loyalty and contributes to the acquisition of new customers. In conclusion, strengthening customer service is positioned as a fundamental pillar in the success of contemporary marketing strategies.